CRM application can dramatically improve the way that your business communicates with customers and expand those relationships. This can produce more leads and sales of your service or product. If you are running a startup, then you should select the right startup CRM application to make sure that you raise the quality of customer relationships from the very beginning.
1. How to choose the right CRM for your business?
First of all please take into consideration that nothing will be an ideal match, second, it all rely on your particular case.
If you’re a startup you should be starting as simple as possible. I recommend starting tracking your data on a spreadsheet. After a while, you will understand what numbers are essential to your business rather than it will be enforced by the present concept of a CRM you may choose. Think with your team, analyze your sales process and spot the characteristics that value the most.
The following factors are most likely will be substantial to you:
- Easy and fast setup
- Simple process to enroll new users – no need to get special training to use a system
- Easy automation of data input – you won’t be happy updating your data manually
- Ability to analyze and track your customer’s behavior from different angles
- Integration with other components in your technology stack
To finalize, the choice of CRM rely on sales and lead generation approach, average deal size, a number of sales people involved. You should consider to keep it simple until you raise some funds and will be able to hire a professional salesperson. And then let them deal with it.
2. CRM Software for Startups
Here is the list of Customer Relationship Software which I think should be considered by startups and small business:
Close.io – great selection for startups with in-house small sales groups. Close.io takes care of all of the tasks associated with correct information management, and might even facilitate sales groups to coordinate among one another, so as to make sure that no potential sales are lost.
SalesForce – if you have plenty of cash, more than twenty sales representatives and your VP of Sales is seasoned using SalesForce. It can be a powerful tool, but yet, can be too sophisticated for a small sales team.
Nimble – great integration with LinkedIn. Opt for it if you are marketing via LinkedIn.
Intercom – not a fully-loaded CRM, rather contacts management system for SAAS, although, works very well for SAAS firms with incoming leads flow.
BaseCRM – doing outgoing calls? Base includes a nice VOIP integration recording all the calls your representatives make attaching them to deals.
Pipedrive – has very nice view. Pipedrive is a sales management tool designed to assist little sales groups to manage complex or extended sales processes. Select it if your sales representatives typically have up to a hundred deals within the pipeline at any given time and have to show progress on every of them.
CapsuleCRM – good API, very flexible, suited for growing midsize businesses.
Hubspot CRM – is great for managing the sales pipeline. Hubspot’s CRM allows you to manage your connections, gain deeper insights on lead, and monitor the progress of active deals. you’ll be able to automate the tasks a salesforce would usually have to perform manually, saving time, money, and space for user error.
NetHunt CRM would be ideal for your needs. It’s simple, cheap, let’s you manage deals as a sales pipeline and also includes email campaigns. NetHunt CRM is for Gmail and Google Apps. It serves as a customizable system for organizing business processes and communications, letting you manage a business without leaving the inbox.
Streak – If you’re using Gmail and don’t need anything overly complex, Streak is an awesome CRM. It lives inside your Gmail which is the best part.
The reality is that you will eventually need to go out and get Salesforce. At a certain point when you will grow a lot and you will hire your VP of Sales. They will end up switching you to it.